101 Police Non Emergency

Found out today (by pure chance) that there is a new non-emergency number for Staffordshire police, this number is 101.  This is for non-emergency calls and general enquiries.  You must still use the 999 number for emergency calls as normal.   Don’t know how well this has been advertised but I have not seen anything about it, someone happened to mention it to me today and I looked it up.  I guess there is many people out there who don’t know either.   It says that calls to 101 are changed at 15p.